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If you have a product to market or a service to sell, then you need to catch people's attention, elicit their buying interest. You know its as simple as advertising.
But Is Advertising really so simple?
can you afford the time and hassle involved in researching every periodical
and newspaper to pinpoint the most effective place for you to advertise?
Can you cram into your already overloaded schedule the time it takes to contact a copywriter, a graphic designer/artist, etc. to fromat your ad/brochure?
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